Just over a year ago, teenager Michael Morgan was living on a council estate, working in a job he hated and had no clue what to do with his life.
Now he’s living the high life in London, working as a full time model having signed to renowned agency D1, and mingling with the stars at top nightclubs.
And he’s got his sister to thank for his success, after putting him forward for a modelling competition in Cardiff last year which he won.
The 19-year-old told Wales on Sunday: “I was working as an apprentice electrician at the time and not enjoying it at all.
“When I left school I had no clue what to do with my life so I just followed in my brother’s electrician footsteps.
“I got home from work one day and my sister rang me up and told me about The Welsh Supermodel Competition.
“I didn’t know anything about modelling and to be honest it wasn’t something I’d ever considered.
“Over the years my we’d look at catalogues and my mum would say, ‘You look like this guy, you should give it a go’ but I always assumed she was just saying it because she’s my mum.
“I couldn’t believe it when I won.”
Since winning the competition, Michael’s career has really taken off having modelled for Topman, Boxfresh, Diesel, and even starred in a fashion film for rapper Kanye West.
And now Kirstie Howells and Clair Rawlings, founders of Vision ID Models & Scouting Agency in Cardiff, are on the lookout for the next big thing, having announced the return of the competition for later this year.
Michael claims winning it has given him a whole new outlook on life, and showed him that this is what he wants to do with himself.
He says: “I knew I didn’t want to be stuck in Cardiff forever and now I’m living every 19-year-old’s dream in London.
“It’s not something you’d normally see a boy from Trowbridge doing.
“My friends found it weird at first and I don’t think they really believed me until I showed them my face in the magazines.
“They’re enjoying the perks of it now though. It was my birthday on Friday, and whereas I’d normally just go to a local pub with them, this year I was invited to an exclusive London nightclub with guestlist entry, free drinks and a table next to where the celebs sit.”
Another youngster who looks set to take the modelling world by storm is 19-year-old Holly Bickerton from Marshfield, Newport.
Spotted by Kirstie while in Cardiff, she has just been signed to Models 1 – the agency that sponsor Sky Living’s Britain and Ireland’s Next Top Model – and they’re in talks about sending her to New York in September to model for Calvin Klein.
She says: “I was on the dole when I was approached by Kirstie. I was a 19-year-old with no job, no qualifications and no ambitions but she has turned my life around.
“Her and Clair personally trained and looked after me for three months, boosting my confidence and picking me up out of the rut that I’d got myself in.
“I still can’t quite believe I’ve been signed to such a successful agency, and by the booker who personally managed Rosie Huntington-Whiteley too.
“It just doesn’t seem real. I woke up the other morning and burst into tears. I’m just so much happier with my life now.”