INDA, the Association of the Nonwoven Fabrics Industry, successfully hosted its ninth annual World of Wipes (WOW) International Conference, from June 16 to 19, 2015, at the InterContinental Buckhead Atlanta hotel, in US.
The event drew over 500 people to Atlanta to discuss their business in wipes and attend the valuable presentations. The successful WOW 2015 explored topics, issues, trends, forecasts, regulations, and advances affecting the global nonwoven wipes market with a focus on flushability, specialty materials for industrial wipes, fragrances, and wet wipe preservatives. WOW is the only event of its kind devoted solely to the entire wipes value chain, INDA said on its website.
WOW conference speaker highlights included a presentation on game-changing consumer trends and forecasts by Carman Allison, vice president of Consumer Insights, Nielsen Canada; and a panel of experts discussing the latest in flushable wipes and legislation, moderated by Jan O’Regan, director of strategic initiatives at Cotton Incorporated.
Participants connected face-to-face with hundreds of wipes professionals during receptions, table top displays, networking breaks, and dining with thought leaders.
INDA president Dave Rousse said, “We are delighted with this year’s record attendance demonstrating the vibrancy and strength of this important nonwovens segment. Both industry veterans and newcomers to WOW 2015 benefitted from the many networking opportunities, educational presentations, and panel discussions on the very latest topics affecting the industry. Attendees took away in-depth knowledge on the drivers impacting wipes now and into the future to take their wipes businesses to new heights.”
INDA also presented the World of Wipes Innovation Award to Clorox ScrubSingles Kitchen pads, selected by conference attendees in voting. The winning ScrubSingles Kitchen pad is a hybrid wipe and sponge loaded with Clorox cleaner. The ScrubSingles formulation and nonwoven has been optimized for generating foam, allowing users to clean while minimizing fear of damaging surfaces.
The annual award recognizes the product that most expands the use of nonwovens and demonstrates creativity, novelty, uniqueness, and technical sophistication within the entire nonwoven wipes value chain. (GK)