Alexium has signed an agreement with its distributor Itextiles for sales and marketing of its environmentally friendly fire retardant (FR) chemistries in Europe.
Two senior sales representatives, Dalia Silvia Benefatto and Federica Albiero, who have a combined 38 years experience in Europe will be dedicated to sales and marketing of Alexium’s FR formulations.
They will initially target three countries, Italy, Germany and the Czech Republic by addressing six customers who have expressed a desire for both Itextile products and Alexium FR formulations as a whole product solution.
“Due to a successful marketing campaign at Techtextil held in Germany earlier this year, Alexium’s rollout into the European market has been accelerated in order to meet these customer‘s specific needs,” it said.
According to an Alexium press release, these initial sales opportunities are in the automotive, work-wear and military fabrics markets.
“We are excited to participate and work directly with Alexium to help push through eco-friendly technologies to multiple markets to meet the ever expanding European demand,” said Mujeeb Khan, CEO of Itextiles.
Nicholas Clark, CEO at Alexium too said, “I am delighted to announce this new partnership with Itextiles which will drive our sales in the European marketplace.”
“This partnership will build on Alexium’s strong reputation in the US military and automotive markets and look forward to working with Itextiles to realise great near-term results,” Clark added. (AR)