H&M is set to launch a new ‘Close The Loop’ denim collection, that is solely made from unwanted clothing and organic cotton.
Continuing their campaign towards sustainable fashion, the new trend-led capsule collectionis made up of 10 new pieces, including dungarees, bomber jackets and everyday denim staples.
The new range follows on from their last drive that enouraged customers to bring unwanted clothes into their local store, in exchange for a £5 H&M voucher. The Garment Clothing Initiative saw over 14,000 tonnes collected, encouraging the brand to continue their push towards a sustainable closed loop in the fashion industry.
The key focus for the Swedish retailer is to reduce the amount of landfill waste created by unwanted clothing items, which will ultimately lead to reducing the natural resources being used to produce new fabrics. Sound good?
The brand also promises to increase spend on new techologies to re-work our old goods into beautiful, new-season buys.
And with denim one of the hottest trends to wear right now, and set to be a must-have next season too, there has never been a better time to invest.
The new range caters for men, women and children and hits stores nationwide from September.
Source: Marie Claire Fashion News