American fashion label Tommy Hilfiger has announced that it will launch Twitter, Inc.’s “Twitter Halo” at its Spring 2016 fashion show during the New York Fashion week, taking place at Pier 36 on Monday, September 14. “Twitter Halo” is a multi-camera device that captures unique 360 degree videos that can be shared in real-time through Twitter, it said in a press release.
“We’ve become increasingly energized by digital technology and innovation, which has transformed the show experience for us and our audiences,” said Tommy Hilfiger. “For our Spring 2016 fashion show, we’ll build on this energy as we premiere first looks from the collection using the new ‘Twitter Halo,’ which will have its worldwide debut at our Spring 2016 fashion show.”
“The longstanding relationship between Twitter and Tommy Hilfiger dates back to 2013 and continues to be strong,” said Ashley Vinson, Head of Brand Strategy at Twitter. “Fashion and Twitter go hand-in-hand, and Tommy Hilfiger is one brand that’s consistently ahead of the curve when it comes to implementing creative uses of Twitter.”
Past collaborations between Tommy Hilfiger and Twitter have included the “Twitter Mirror” at the Fall 2015 Hilfiger Collection runway show – which garnered posts from Rita Ora and Gigi Hadid – and the hugely popular “Vine 360 Booth,” which was backstage at the brand’s Spring 2015 fashion show and generated widely-viewed posts from Kendall Jenner, Georgia May Jagger and Alexa Chung, among others.
“In the past two years we’ve successfully collaborated with Twitter on a number of projects that have engaged, excited and inspired our consumers,” said Avery Baker, Chief Brand and Marketing Officer for Tommy Hilfiger. “Our work with Twitter this season builds on our shared pioneering spirit to introduce the ‘Twitter Halo’ during NYFW. As the retail landscape shifts and consumer expectations evolve, we’re focused on sharing our shows and new collections through the most innovative, original and exciting channels, and we look forward to continue building upon our passion for fusing fashion and technology.”
Further details on the Tommy Hilfiger brand’s full digital fashion week program will be announced during Spring 2016 New York Fashion Week. (SH)