American athletic footwear and apparel maker Under Armour and the University of Wisconsin-Madison have announced their new long-term partnership, according to a press release. Under Armour will become the official outfitter of the University beginning July 1, 2016.
As part of the 10-year partnership, Under Armour will exclusively design and supply the footwear, apparel and accessories for training and game-day uniforms for all 23 of the University’s men’s and women’s varsity athletics teams.
“The University of Wisconsin is an institution built on the highest values of academic excellence, and we are extremely proud to be teaming up with one of the most vibrant, distinctive and successful athletic programmes in the country to help elevate the performance of all Badgers with innovative footwear and apparel,” said Under Armour Founder and CEO Kevin Plank.
In addition to outfitting the Badgers athletic teams, the brand plans to integrate the University into its wide-ranging story-telling efforts, including global marketing campaigns, social media initiatives, in-store promotions and grassroots activations.
“I am absolutely thrilled about our new partnership with Under Armour,” Wisconsin Director of Athletics Barry Alvarez said. “Kevin Plank and his team have established a brand that fits perfectly with the Wisconsin athletics story and culture. Our primary focus at Wisconsin is, of course, our student-athletes, and Under Armour’s passion and commitment to high quality and innovation will benefit our student-athletes for years to come. Our entire department is looking forward to a long and mutually productive relationship with the Under Armour team.”
The University of Wisconsin has won 28 national championships and played in more combined NCAA men’s basketball tournaments and football bowl games than any other university since 1996, the release said. (SH)