The Uttarakhand government has entered into an agreement with e-commerce major Snapdeal to market state’s handicraft and handloom products to boost sale of local products.
According to an agency report, the agreement was formalised between Uttarakhand Handloom and Handicraft Development Council (UHHDC) and Snapdeal, owned by New Delhi-based Jasper Infotech.
UHHDC is a state government agency set up to promote items manufactured by local artisans, handloom weavers and small entrepreneurs in the sector.
UHHDC has emporia in Chamoli, Pauri, Almora, Haridwar and Dehradun for handloom and handicraft products of the state.
Uttarakhand’s small scale industries Minister Harish Chandra Durgapal said around 100 popular handloom and handicraft products unique to Uttarakhand under the brand name Himadri have been cleared for sale through Snapdeal, out of which 64 are currently available online. The remaining products will also be made available online soon which will be a major boost in terms of marketing for small entrepreneurs and their products.
Snapdeal senior vice president Vishal Chaddha said he hoped that small entrepreneurs will benefit immensely from the arrangement. (SH)