The Woolmark Company has inked a two season partnership with American fashion designer Thom Browne, who becomes the first US designer to use Cool Wool certified garments in a commercial collection.
Known for his signature stripes and cropped tailored pants, Browne will include a selection of Australian Merino wool items in two upcoming menswear collections for Spring/Summer 2016 and Fall/Winter 16/17.
For the Thom Browne S/S16 range, which will launch globally from January 2016, Browne will unveil a combination of Woolmark and Cool Wool-certified items including Merino wool suits, shorts and knitwear.
“Browne will demonstrate the benefits of wearing the fibre in warmer climates as the lightweight fabrics provide comfort and perfect drape even under the hottest conditions,” a Woolmark Company press release said.
“A selection of wool scarves, shoes, ties and bags will also be available, showcasing the innate versatility of Merino wool and further positioning the fibre as one for all seasons,” the press release added.
“Wool has long been an essential element of my collection and this partnership allows me to further explore the possibilities and boundless potential of the fibre,” Browne said.
“We are using more wool in our spring collections each year and its natural benefits such as breathability and shape retention mean it is perfect for lightweight suiting,” he too added.
“I was proud to be a judge for the International Woolmark Prize earlier this year and look forward to building on our creative partnership,” Browne stated. (AR)