Manduka, creators of high performance yoga gear has decided to expand into the apparel business with an announcement that it will launch its first collection of men’s and women’s apparel designed for the practice on the mat, and in life, the American company said in a press release.
Built on the values of the brand’s legendary Black PRO Mat, the ‘Made for Yoga’ activewear line was created with the highest standards in sustainability and brings innovative styles and features that support the body in motion. The line will be available through www.manduka.com, yoga studios and select national retailers starting in February 2016.
“Nearly two decades ago, Manduka launched with one mat that revolutionized the way teachers and students practice yoga,” said Sky Meltzer, CEO Manduka. “Our belief in the transformational power of the yoga practice is prevalent in our first, beloved black mat and has carried through our entire collection of yoga gear and now apparel. With this launch we take an important step forward in enhancing the experience of yoga on and off the mat.”
Inspired by yoga teachers, athletes and the principles of nature – the men’s and women’s apparel collection is soulfully engineered by yogis, featuring the most cutting edge design technology available in athletic wear and sustainable fabrications. Made from recycled polyester, organic cotton, hemp, Tencel & Modal and Sorona, each material is intentionally chosen for the practice of yoga, allowing for maximum comfort, fit and movement, the company said.
The first ever Manduka women’s collection features a full line of performance and lifestyle apparel including pants, bras, camisoles and après yoga pieces specifically constructed to provide support and comfort during yoga practice. The colours are inspired by natural environments, from the high desert hues of spring, to the mid- summer brilliance of the ocean’s water and coast. The styles are contemporary, express individuality and simplicity of design.
Manduka’s first men’s collection answers much needed demand in the fast growing men’s yoga community, unifying the familiar designs style of old school athletics with the comfort and function of surf inspired apparel. The tees, shorts, tanks, pants and hoodies are constructed to resolve reoccurring challenges and discomforts in athletic apparel worn on the mat, while maintaining the lifestyle appeal of street wear. Its color story is inspired by the way your favorite, ‘never to part with’ tees and shorts look at the end of summer, worn in and washed out by the sun.
Manduka said its ‘Made for Yoga’ line is the beginning of a new era in yoga apparel, presenting the marriage of high function and high purpose on the mat. The complete Spring Summer 2016 collection will launch to the yoga community and national retailers February 2016 with 40 unique styles and multiple drop shipments throughout the year. (SH)