Inaria, a brand of the US-based Performance Sports Group that designs and manufactures soccer equipment and apparel, has announced a partnership with Toronto FC and Italian National Team star Sebastian Giovinco. Giovinco selected Inaria as his provider of premium training apparel and to develop a new full lifestyle collection, according to a PSG press release.
“Today’s announcement that Sebastian Giovinco is joining the Performance Sports Group and Inaria team is a major advancement for our soccer business,” said Kevin Davis, Chief Executive Officer, Performance Sports Group. “Inaria is authentic to the sport of soccer and knowing that an elite globally-recognized player like Giovinco puts his trust in our team and the product we design is a testament to our commitment to the athletes we serve.”
Born in Torino, Italy, Giovinco recently completed his first season with Toronto FC of Major League Soccer (MLS). During this past season, he was the leading scorer in the league with 22 goals and winning the 2015 Audi Golden Boot. A member of the Italian National Team, Giovinco’s combined 22 goals and 16 assists is the most of any player in MLS history.
“As a young but fast-growing soccer brand, we’re excited to welcome Sebastian Giovinco to the Inaria team,” said Saverio Michielli, General Manager of Inaria, which in Italian translates loosely to “in the scoring area.” “Our partnership with Giovinco is the most significant milestone in our company’s short history. We are honoured to have Sebastian as the face of our brand and to work with him on high performance product solutions.”
Giovinco will use Inaria training apparel and will begin working with the company to develop a full lineup of lifestyle apparel.
“I’m looking forward to my partnership with Inaria because I’ve seen the premium customized product they design,” Giovinco said. “The investment they make into new and innovative materials makes all the difference, and I’m excited to be working together to develop our new Inaria-Giovinco collection.”
Performance Sports Group acquired Inaria in 2012 and today has a portfolio of leading sports equipment businesses, including Bauer Hockey, Mission Roller Hockey, Cascade Lacrosse, Maverik Lacrosse, Easton Baseball/Softball and Combat Baseball/Softball. (SH)